Sunday, June 8, 2008

Pike Place Roast, or You Can't Go Home Again

UPDATE: It seems I wasn't the only one with this gripe, and my prayers have been answered: http://online.wsj.com/article/SB121392012139190357.html?mod=googlenews_wsj.

I really don't understand why, in the midst of an apparent corporate crisis, Starbucks executives woke up one morning and decided to replace their formerly delicious and bracingly caffeinated house blend with some sort of watered-down pseudo-coffee. If this is the blend that started it all, as the name suggests, then it's a total mystery how Starbucks could ever get out of Washington and become such a formidable company that I can actually sit in one store and see another out the window in certain of the New York locations.

Where the former blend was bitter, and made me feel like I might burst out of my own skin (in such a good way), Pike Place roast is mellow, soothing, almost tasteless. Essentially, everything I don't want my coffee to be.

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